Brand Guidelines
Our Brand Guidelines page provides comprehensive details on how to accurately represent the Greater Richmond Convention Center across all media. These guidelines include approved logos, color palettes, typography, and usage rules to maintain a consistent and professional image. Whether you’re creating promotional materials, social media content, or signage, adhering to these standards helps protect and strengthen our brand identity. For easy access, downloadable assets and examples of proper usage are also available on this page. Following these guidelines ensures that all communications are aligned with our brand’s values and visual identity.
For media inquiries, contact the Marketing Manager, Sarah Dale at (804) 783-7334 or sdale@greaterrichmondcc.com.
Brand Guidelines
The Greater Richmond Convention Center's brand represents our commitment to excellence, professionalism, and the vibrant energy of the Richmond region. To ensure consistent and effective communication, this page outlines our official brand guidelines.
Logo Usage
Our logo is the cornerstone of our visual identity. Please use only the approved versions of the GRCC logo and ensure proper sizing, clear space, and placement. Do not alter colors, proportions, or orientation. Downloadable, high-resolution logos are available below.
All advertising and promotional materials related to events at the Greater Richmond Convention Center must include the official GRCC logo. Use of the logo requires prior approval and must comply with our visual standards.
Name Usage
Whenever referencing the venue in print, digital, or broadcast materials, you must use the full, official name: “Greater Richmond Convention Center”
This name must appear in all promotional materials related to your event. Please note that the official facility name is subject to change, and licensees will be notified accordingly.
Colors
Our brand colors reflect the dynamic and welcoming spirit of the GRCC. Use the following to maintain consistency across all platforms:
Primary Colors: GRCC Blue - #0078ad
Typography
Approved fonts include that align with our logo include:
Primary Font: Bank Gothic, Anton, or Montserrat Classic for headings and titles
Secondary Font: Eurostile or Montserrat Classic for body text
Imagery
All imagery should reflect the GRCC's diverse events, professional services, and vibrant surroundings. Use high-quality images that are relevant, inclusive, and engaging. Avoid overuse of stock photos unless they align with the brand's values. For official imagery, please reach out to the marketing manager.
Tone and Messaging
Our tone is professional, approachable, and community-focused. Messaging should highlight the GRCC's commitment to exceptional service, versatility, and connection to the Richmond community. Use inclusive and welcoming language in all communications.
Contact for Questions
For questions about our brand guidelines, access to assets, or specific design requests, please contact our marketing manager.
By adhering to these guidelines, you help maintain the integrity of the Greater Richmond Convention Center's brand while showcasing the professionalism and creativity that define our organization.
Please note: While following these brand guidelines is strongly encouraged to ensure consistency and professionalism, they are not required for those who wish to use the Greater Richmond Convention Center’s logo. However, we request that all users maintain the integrity of our brand by using approved logo versions and avoiding unauthorized alterations. If you have any questions or need assistance, please contact our marketing team.